BtoTree users say the quality of the images is “extremely important” to a purchase decision. Compelling images of your products is critical to your success. Bad images could prevent you from making a sale, no matter how amazing your product is.
IMAGE SIZE AND REQUIREMENTS
- You can add up to 12 images.
- Each image should be at least 400*247 pixels.
- An image cannot exceed 8Mb.
- All images should be one of these file types: .jpg, .png, .gif.
WHY IMAGES OF A PRODUCT ARE SO IMPORTANT?
As there is no physical representation of a product to a buyer, only photos, you need to use them to draw the attention of potential buyers in order to maximize your sales. Good quality photos become one of the key criteria to success. It is essential to choose and arrange the visual content correctly in order to accurately convey the characteristics of the product and create a positive buyer’s impression of your brand.
WHAT DOES A GREAT PRODUCT IMAGE LOOK LIKE?
- The image is of good quality and appropriate size, clear and informative.
- It fully demonstrates a product and does not mislead buyers.
- The image is attractive and highlights the product’s best features.
- It grabs the attention of users and gives them an interest in a product and brand in general.
HOW TO TAKE THE RIGHT PHOTO?
There are several ways to do this, you just have to choose the ones that are more appropriate to your product.
1. STUDIO SHOT
There will be a clear, bright image of a product with plenty of light.
2. SCALE SHOT
It shows how small or big your product is. Placing your product in a natural setting can help you show its exact size.
3. DETAIL SHOT
It is used in order to get a close-up photo and highlight the features of your product from all sides. It will help to convey the texture of a product more accurately and to demonstrate important details.
4. GROUP SHOT
It is best used if products are in the package, that is, they complement each other or are sold in multiple copies. Products available in different colors, materials, or in various configurations will also benefit from it. What is more, grouping gives a chance to show products from different sides in the same picture.
5. LIFESTYLE SHOT
It gives buyers an opportunity to see your product in its natural habitat. So they can easily imagine what their lives would be like if they owned your product, and this will inspire and convince them to make a purchase.
On your Btotree Business Page (Brand Page), you can add any combination of these types of photos to highlight the best features of your product.
Place images of your product in order of their importance and informativeness for buyers. Select the Main Image carefully, because it will be the face of your product. To improve existing photos, you can use special software like photoshop.
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